Datadog: Race to Resolution
Created for DASH, Datadog’s global user and technology conference, Race to Resolution is an esports-inspired challenge rooted in gaming culture that turns real-world technical problem-solving into a live, competitive experience. Attendees race against the clock to diagnose infrastructure issues, find solutions, and climb a live leaderboard.
As the lead illustrator and designer, I developed a compact visual system for the activation, spanning the key lockup, illustration language, environmental graphics, and supporting event touchpoints.
Environmental Graphic
Event Identity
Custom Event Illustration